Donor Campaign Web Development
We transformed Humber River Hospital Foundation’s website to enhance user engagement. By implementing features like intuitive navigation and highlighting their video campaign we created a mobile-friendly experience that spotlights the foundation’s mission and key initiatives. The redesign resulted in a 391% increase in traffic and significantly boosted donor support.
"Unmet was able to work within a much tighter timeline for this campaign and still deliver on time."
Michele Tafler
VP Marketing & Donor Engagement, Humber River Hospital Foundation
The Solution
We helped drive deeper engagement and connection for past and future donors by creating a mobile-first campaign website that showcases the real-life impact of donor contributions. With an enhanced user experience and streamlined navigation, we made it effortless for donors to explore key priorities, celebrate recent achievements, and stay connected with the foundation’s transformative work.
Performance Metrics
We achieved impressive audience growth by 3.9x for first-time visits and organic traffic. Mobile traffic rose by more than 6.3x with web traffic by 1.26x. These metrics highlighting the website launch’s success to attract new supporters.
More first-time visitors and organic traffic
Increase in mobile traffic with 0 down time
Making an impact
The redesigned HRHF website delivers powerful results through a simple yet impactful approach to create a seamless donor journey. Streamlined user access makes it easier for visitors to engage with key initiatives, reinforcing the foundation’s role as a leader in philanthropic and healthcare innovation.