Artificial Intelligence (AI) is more than just a buzzword—it’s rapidly becoming a transformative force across industries. As tech giants like Salesforce invest in AI-driven solutions, businesses are beginning to harness this technology for real-world impact in both B2B and B2C environments.
At Unmet, we are committed to staying at the forefront of technological innovation. Our passion for learning and evolving allows us to deliver best-in-class AI solutions tailored to the unique needs of our clients. The question we now ask is: How can AI help your business thrive?
Demystifying Artificial Intelligence
AI refers to software that mimics human activities such as learning, problem-solving, and decision-making. Today, when people talk about AI, they often refer to machine learning (ML) and deep learning—technologies that enable systems to adapt and improve over time. Generative AI, exemplified by tools like ChatGPT and DeepL, can interpret natural language prompts, process them via large language models, and deliver highly contextual responses.
But AI’s potential is vast and constantly expanding, offering businesses the opportunity to innovate, streamline, and enhance key operations.
Aligning AI with Business Objectives
A recent Harvard Business Review study emphasizes the importance of aligning AI use cases with business goals. The study found that projects aiming for “low-hanging fruit”—small, incremental improvements—are often more successful than grandiose “moonshots,” or projects that aim to solve complex, large-scale challenges.
From this insight, we can categorize AI use cases into three key business areas: process automation, data-driven insights, and enhanced customer and employee engagement.
1. Process Automation: Simplifying Operations
AI can transform your business by automating repetitive tasks, improving efficiency, and reducing manual workloads. Common automation projects include:
- Integrating data between systems like email and CRM or ERP platforms.
- Reconciling financial data for accurate reporting.
- Extracting critical information from documents (e.g., contracts) using natural language processing.
By streamlining these tasks, businesses can quickly realize a return on investment (ROI) and boost operational efficiency.
2. Data-Driven Insights: Turning Data into Actionable Intelligence
AI can analyze vast amounts of data, uncovering patterns and delivering insights that drive strategic decision-making. Examples include:
- Predicting future customer purchases based on past behavior.
- Automating personalized marketing campaigns.
- Analyzing warranty claims to pinpoint potential product quality issues.
These data insights enable businesses to make informed decisions, offering more accurate forecasting and optimized customer experiences.
3. Customer and Employee Engagement: Elevating Interactions
AI-powered chatbots and agents can provide 24/7 support to both customers and employees, handling inquiries and performing tasks autonomously. Key use cases include:
- AI agents offering round-the-clock customer service.
- Internal chatbots answering HR and operational queries for employees.
For these tools to be effective, businesses must ensure that the data driving AI agents is accurate, up-to-date, and consistent, to avoid delivering incorrect information to users.
Salesforce and AI: The Power of the Einstein 1 Platform
Salesforce has made a significant investment in AI through its Einstein 1 Platform. This comprehensive solution integrates AI, CRM, data, security, and development tools, empowering businesses to automate processes, gain actionable insights, and enhance engagement across the board.
With Einstein 1, companies can rapidly develop and deploy AI-powered applications, thanks to its unified approach that connects various business systems and data streams into a single platform.
Einstein 1 Platform Highlights:
- Process automation tools for streamlined business operations.
- Predictive analytics to drive data-informed decision-making.
- AI-driven customer and employee interactions through intelligent agents.
Harnessing the Power of Salesforce Data Cloud
Salesforce’s Data Cloud enables businesses to break down data silos, integrating disparate data sources into a unified platform. With a comprehensive view of customer data, businesses can leverage AI to deliver hyper-personalized customer experiences, accurate predictive analytics, and automated support workflows.
The Data Cloud not only strengthens AI’s effectiveness by providing rich datasets but also ensures data privacy. Salesforce ensures that confidential business data is not used to train external AI models, protecting sensitive information.
Agentforce: A New Frontier in AI-Powered Support
At Salesforce’s annual Dreamforce event, the introduction of Agentforce marked a new chapter in autonomous AI agents. These agents can provide continuous support for both employees and customers, proactively executing tasks based on their role-specific business knowledge.
For companies looking to adopt low-code solutions, Agentforce offers an intuitive platform for building custom AI agents to enhance both internal and customer-facing operations.
Conclusion
At Unmet, we are actively incorporating AI tools into our own operations, as well as into the custom Salesforce solutions we build for clients. We continuously evaluate emerging AI technologies, ensuring our clients benefit from cutting-edge innovations.
While AI is still an evolving field, it has the potential to revolutionize business operations across industries. At Unmet, we are committed to exploring AI’s capabilities, ensuring our clients remain ahead of the curve in this rapidly changing landscape. Whether you’re looking to streamline operations, gain data insights, or engage customers more effectively, we are here to guide you through every step of your AI journey.
