Website Redesign and Development

We partnered with Appficiency to completely reimagine their corporate website, transforming it into an engaging, intuitive, and visually stunning platform that reflects their forward-thinking SaaS solutions.

Appficiency is a leading NetSuite Alliance Partner that delivers industry-specific ERP solutions, with a strong focus on construction, logistics, advertising, and manufacturing sectors.

The Solution

We conducted stakeholder interviews to clarify brand tone and service priorities, analyzed site analytics to identify high-exit pages and weak CTAs, and reviewed competitors in the NetSuite space. Personas were created for Finance, Tech, and Ops users. We found the homepage lacked a clear CTA, service pages were inconsistent, SEO issues hurt rankings, and site updates were difficult for the internal team.

Performance Metrics

Within the first 90 days of launching the redesigned website, Appficiency saw a their lead conversion rate more than double, thanks to clearer calls-to-action and a streamlined user journey. Organic traffic saw a 68% increase, driven by improved technical SEO and optimized content, directly impacting growth and ROI for their business.

    1%

    Increased lead conversions

      1%

      Boost in organic traffic

      Making an impact

      The redesign successfully elevated Appficiency’s online presence to match its industry leadership. By combining design, functionality, and strategic content, the new website now serves as a dynamic tool for business development, thought leadership, and brand trust.